Fujinon 30x Optical Zoom and Wide 24mm Zoom Lens
The widely renown Fujinon Lenses are used popularly in numerous situations including satellites in outer space, TV/film, surveillance, and compact cameras. With the highly adept manufacture of Fujifilm, high precision optics and technology are provided for the best 24mm wide angle and 30x optical zoom

Super EBC - Aiming for High Quality Images
The lens elements used in the SL300 have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality

45-Step Electronic Powered Zoom
The powered 30x zoom features smooth 45-step zoom control, giving you the ability to frame every shot with precision accuracy

2cm Super Macro
At a distance of just 2cm, macro photography using the SL300 allows you to capture all the exquisite detail of your subject from really close up

Portrait:
Recognizes portraits by detecting the faces quickly in the frame and optimizing focus, brightness, and white balance

Landscape:
Scenic shots such as mountains and buildings are automatically recognized. Colors of the sky, forests, and flower fields are captured in vivid colors and depth

Night:
For low-light and nighttime scenarios, shutter speed, and sensitivity are automatically adjusted producing blur-free pictures with minimal noise

Macro:
Macro mode sets the focusing position of the details of small flowers or tiny subjects accurately

Night Portrait:
When photographing people at night or in low-light, SR AUTO optimizes flash range, shutter speed, and exposure of the portraits, while capturing a smooth and luminous background

Backlit Portrait:
Optimizes brightness of the faces that usually end up in shadow and underexposure caused by the light behind

Photo Shooting:
Capture high resolution images in 16:9 format (4288 x 2416 pixels, 3072 x 1728 pixels, 1920 x 1080 pixels)

Movie Shooting:
Capture high resolution images in 16:9 format (1280 x 720 pixels)

SR AUTO:
Choose for shooting a subject under low-light or a still subject by using the telephoto zoom

AUTO:
The easiest mode for taking pictures. Use this for ordinary photography

Program AE:
An automatic mode to set the white balance and exposure

Pro Low-Light:
Choose for shooting a subject under low-light or a still subject by using the telephoto zoom

HDR (Dynamic Range):
Each time the shutter button is pressed, the camera takes a series of shots, each with different exposure. These are combined into a single image, preserving detail in highlights and shadows

Natural Light & With Flash:
Shoots 2 images continuously, without flash and with flash. Comes in great handy during marginal shooting situations

Natural Light:
Produces beautiful images that retain the natural ambiance when shots are taken in low-light conditions

Portrait:
Set for shooting portraits. Skin tones are softened as it enhances the overall natural look

Portrait Enhancer:
Enables automatic enhancements of skin tone

Landscape:
Best for shooting scenery in daylight capturing clear and sharp shots of buildings and mountains effectively

Motion Panorama 360:
Sweep the camera right or left to create panoramic image

Sport:
A quick recognition of persons in motion or objects for a faster shutter speed to help you catch the perfect moment

Night:
Mode for shooting evening and night scenes. A picture is taken with a slow shutter

Night (Tripod):
Clear shots of twilight scenes using tripod

Sunset:
Capture sunset scenes vivid in color

Snow:
Most adaptable to snow scenes without unnatural darkened images or where the whole screen appears white

Beach:
Clear shots of people without darkened images under strong sunlight

Underwater:
Best for shooting underwater for capturing clear images of the blue ocean

Underwater (Wide):
Clear underwater picture in wide view, capturing the dynamism of the wondrous water world

Underwater (Macro):
Capture underwater subjects up-close with clarity and in eloquent colors

Party:
Best for shooting indoor weddings or parties. Retains the natural ambiance in low-light conditions

Flower:
Capture a clear close-up shot of blooming flowers rich in color

Text:
Clear shots of letters on a document or white board

In-Camera Editing: In-camera edit functions let you edit captured images, which can then be marked with a touch of the convenient upload button

Upload: When the SL300 is connected to a PC the marked images are uploaded to the designated site, eliminating the need for time-consuming PC-based image processing or selection

MyFinePix Studio Automatically Searches for New Images to Upload:
MyFinePix Studio detects new images to upload. When finding new images to upload, the uploader starts automatically

Movie Editing

Movie Trimming:
After you take a clip, just set the IN and OUT points to crop and save only the part you want. It's that easy

Movie Join:
Select any previously recorded movie file and "resume" shooting to create a movie up to 2GB in size

Photo Editing

Add an artistic dimension to any recorded image in your camera with your choice of special effects

Aspect Ratio:
Images are trimmed to fit the ratio aspects

Sepia:
Adds tone effects of sepia that can be adjusted at 5 different levels

Contrast:
10 contrast levels can be selected from softening to sharpening controls

Cropping:
Images can be cropped to fit your blog

Color:
Adds miniature effect to image

Brightness:
10 brightness levels can be adjusted

Face Mosaic:
Mosaic to faces can be applied

Image Search:
With the convenient Image Search function you can search pictures by Date, Face, Scene, Type of Data, Favorite Rank, and photos you've marked to upload
By Date:
View your saved images by date, making it easy to locate specific events or occasions

By Face:
All your portraits can be selected and replayed based on composition: group photos, couples pictures, and so on

By Scene:
Photos shot with AUTO or SR AUTO mode can be replayed according to the type of scene: portrait, landscape, night scene, and macro

By Type of Data:
Display the content of your image library according to the type of data: still photos, edited images, or movie footage

By Favorite Rank:
Rank your photos according to your favorites with star ratings

By Upload Mark:
Images marked for upload to YouTube and Facebook can be grouped and displayed together

Slideshow:
Close-ups of detected faces are shown in slideshow style

Red-Eye Removal during Playback:
This function corrects red-eyes while reviewing detected faces

Micro Thumbnail View:
Up to 100 pictures can be viewed at a time in a 10 x 10 array of micro thumbnails. Convenient for smooth and comfortable playback