Regardless of what you're watching or playing, Motionflow XR 480 technology enhances sharpness and delivers smooth motion for fast-action pictures. Sony's Motionflow XR 480 technology reduces blur caused by quick camera movements, enhances image sharpness, and overall creates a clearer picture. With Ambient Sensor technology, the KDL55HX729 automatically detects the TV's color and brightness based on the room's lighting conditions, then adjusts the image accordingly so you get a natural looking picture. Experience enhanced picture quality and contrast with local dimming technology. It sharpens image contrast giving an amazingly crisp picture you can see. The backlight system allows for a more environmentally friendly television than traditional CCFL-tube TVs.

The Sony KDL55HX729 55" 1080p 3D LED TV is a great choice when you want big entertainment.

See It All in 3D

Enjoy incredible depth and a sharp, Full HD 1080p picture from the leader in 3D technology. Plus easy setup with built-in 3D sync transmitter. (3D Active Glasses required, sold separately)

Motionflow XR 480

Experience motion clarity from the combination of LED backlighting and high frame-rate technology. See smooth motion during fast action movies and sports. Sony's Motionflow XR 480 technology reduces blur caused by quick camera movements, enhances image sharpness, and overall creates a clearer picture

Ambient Sensor

Incredible picture in any lighting. The built-in Ambient Sensor automatically adjusts the TV's color and brightness based on the room's lighting conditions giving you a natural looking picture

USB Photos, Videos and Music

Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input

Dynamic Edge LED Backlight

Experience enhanced picture quality and contrast with local dimming technology. It sharpens image contrast giving an amazingly crisp picture you can see. The backlight system allows for a more environmentally friendly television than traditional CCFL-tube TVs

Internet Streaming and Connectivity

Internet Streaming: Internet favorites now streaming on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus or user-generated video on YouTube. You can even listen to personalized music on Pandora. Enjoy the widest selection of Internet content at your fingertips

Skype Ready: Easily connect to family and friends live on your HDTV wherever they are with Skype. Enjoy free high definition Skype-to-Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera (required, sold separately) and see your friends on the big screen - it's unlike any experience you could get on a PC

Integrated Wi-Fi: Conveniently stream entertainment straight from the Internet and from your home network using the built-in Wi-Fi

DLNA Streaming: Access and share photos, videos and music on your TV by streaming them from a compatible DLNA device like your PC or Playstation3 system

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program

Deep Black Panel

Enjoy excellent contrast and crisp picture

X-Reality PRO Engine

Enjoy Sony's best picture experience no matter what you're watching. Sony's X-Reality PRO engine brings out incredible detail through multi-frame, pixel-by-pixel analysis of each scene. You will see optimal color, contrast and sharpness including in low resolution web videos

Presence Sensor

Save energy when you're not around. The television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement it automatically turns off the picture leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw

Faster Start-Up

The Quick Start and Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions

BRAVIA Sync Compatible

Conveniently operate and control other BRAVIA Sync compatible devices - including BRAVIA HDTVs, Blu-ray Disc players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control when connected via HDMI

Audio Features

5.1 Channel Audio Out: Yes
5.1ch Through Out (Handycam): Yes
Alternate Audio (Digital): Yes
Audio Out: Fixed/Variable
Auto Mute (on no signal): Yes
Auto SAP: Yes
Clear Phase Speaker: Yes
Dolby: Dolby Digital, Dolby Digital Plus, Dolby Pulse
Headphone/Speaker Link: Yes
Invisible Speaker (w/Sound Elevation): Yes
S-Master: Yes
Sony Original Surround: S-Force Front Surround 3D
Sound Booster: Yes
Sound Enhancer: Yes
Sound Mode: Dynamic, Standard, Clear Voice, Custom
Stereo System: MTS
Surround Effect: Cinema, Sports, Music, Game

Sensing Features

Ambient Sensor: Yes
Presence Sensor: Yes

Network Features

BRAVIA Internet Video: Yes
DLNA: Yes
HTML Browser: Yes
Media Remote: Yes (Firmware Update Required)
Photo MAP: Yes
Skype: Yes
TrackID: Yes
Video Search: Yes
What's New: Yes (Firmware Update Required)
Wi-Fi Certified: Yes
Wi-Fi Direct: Yes (Firmware Update Required)
Wireless LAN: Integrated

Video Features

24p True Cinema Technology: Yes
3D Comb Filter: Yes
4:3 Default: Yes
Advanced Contrast Enhancer (ACE): Yes
Auto Wide: Yes
Blinking Type: Frame Blinking
CineMotion Reverse 3:2 Pulldown Technology: Yes
Deep Color: Yes
Intelligent Image Enhancer: Yes
Intelligent MPEG Noise Reduction: Yes
Live Color Technology: Yes
Motionflow Technology: XR 480
PhotoTV HD: Yes
Picture Mode: Vivid, Standard, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom, Cinema, Game-Standard, Game-Original, Graphics, Sports, Animation
Video Processing: X-Reality Engine
Wide Mode: Full, Normal, Wide Zoom, Zoom, Caption, Normal/Full1/Full2 for PC

3D Features

2D to 3D Conversion: Yes
3D: Yes
3D Sync Transmitter Integrated: Yes

Display Features

Backlight Type: Dynamic Edge LED
Deep Black Panel: Yes
Display Device: LCD

General Features

Audio Return Channel: Yes
Closed Captions (CC): Analog, Digital
Finish (Surface Color): Black
HDMI InstaPort: Yes
New GUI: Yes
Start Up Sony Logo Display: Yes

Energy Saving and Efficiency

Backlight Off Mode: Yes
Dynamic Backlight Control: Yes
Energy Star Compliant: Yes (Exceeds v4.1)

Convenience Features

Auto Shut-off: Yes
BRAVIA Sync: Yes
Channel Block (with password): Analog and Digital
Channel Jump: Yes
Channel Surf: Yes
Control for HDMI (HDMI CEC): Yes
Distance Alert: Yes
Edit Channel Labels: Yes
Info Banner: Yes
Input Skip: Automatic
Label Inputs: Yes
Multiple Language Display: English, French, Spanish
On-Screen Clock: Yes
On-Screen Display for External Input: Yes
On-Screen Operating Instructions: Yes
On/Off Timer: Yes
PAP (Fixed or Variable): PAP (Variable)
PIP (Picture in Picture): Yes
Parental Control: Yes
Picture Adjustments Lock: Yes
Picture Frame Mode: Yes
Position Control: Yes
Quick Start and Viewing: Yes
Scene Select: Photo, Music, Cinema, Game, Graphics, Sports, Animation
Show/Hide Channels: Yes
Skin Naturalizer: Yes
Sleep Timer: Yes
Twin Picture: PAP (Variable)
USB Application(s): Yes